In-app onboarding - user behaviour analysis
In-app onboarding - user behaviour analysis
Studied the user behaviour on two different onbaording tools to understand the usage pattern and preference.
Studied the user behaviour on two different onbaording patterns to understand the usage pattern and preference.
My Role
My Role
Design
Data Analysis
Design
Data Analysis
Challenge
Challenge
-----------
-----------
The team did qualitative reserach on various onbaording patterns. While it gave us sufficient information around identifying suitable patterns based on usability and complexity of the feature, we wanted to understand how our users respond to these.
The team did qualitative reserach on various onboarding patterns. While it gave us sufficient information around identifying suitable patterns based on usability and complexity of the feature, we wanted to understand how our users respond to these.
Objective
Concept Development
-----------
Video tour and Guided tour In-app onboarding patterns were implemented as part of two different features. The user behaviour on each was tracked to understand the usage pattern and preference.
Video tour and Guided tour In-app onboarding patterns were implemented as part of two different features. The user behaviour on each was tracked to understand the usage pattern and preference.
Tracked the users who skipped, dropped off and completed the in-app onboarding to understand :
Tracked the users who skipped, dropped off and completed the in-app onboarding to understand
Consumption Pattern to learn if the users preferred one pattern over the other.
Consumption Pattern to learn if the users preferred one pattern over the other.
Effect on user adoption of the feature to establish a correlation between the onboarding tool and feature adoption.
Effect on user adoption of the feature to establish a correlation between the onboarding tool and feature adoption.
Validate Hypothesis 1) Are video tours less desirable? 2) What is the ideal length of the video?
Validate Hypothesis 1) Are video tours less desirable? 2) What is the ideal length of the video?
Video tour was used taking the complexity of the enrollement feature into consideration. i.e, the feature has workflows spanning across multiple screens.
Guided tour was used in QMtab configuration, which is a simpler single screen workflow will all the key CTAs and areas of interest are visible on a single screen.
[ This project is password protected. Please contact me if you would like to view the full project ]
teenajose19@gmail.com / +91 62824 12702